2010 - 2011 Academic Calendar

Business Administration:
Marketing

The requirements for this diploma program may be achieved within two academic years of full-time study.

Available At:

• NBCC Moncton Campus 
• NBCC Saint John Campus 

Description:

The Business Administration Marketing program is designed to give students a competitive edge, by acquiring the critical marketing skills and hands-on applications necessary to survive and thrive in today’s exciting and challenging marketplace.

The Marketing program teaches students how to create superior advertising strategies, produce award winning advertisements, develop competitive strategies that outmaneuver your competition, attract and retain customers and how to optimize sales with a professional approach.

To succeed today, every business requires employees who can respond to the changing needs of the workplace. Today's job market demands capable, motivated, business-savvy individuals who exhibit proficiency in a range of business applications and, above all, professional polish. That's why employers are looking to NBCC to provide employees who are team-focused and able to manage multiple tasks.

The Marketing program includes an unpaid, business-related work practicum. This practicum is arranged through the campus and helps you to form a critical link between education and industry.

Admission Requirements:

Profile B

• High School Diploma or Adult High School Diploma or GED Diploma of High School Equivalency
• Required Mathematics:

Areas Of Study:

Area of study include:

• Marketing Management
• Accounting - Manual and Computerized
• Business Law
• Business Software Applications
• Financial Mathematics
• Economics
• Statistics
• Market Research
• Consumer Behaviour
• Computer Marketing Applications
• Management
• Advertising
• Professional Sales
• Small Business Management
• Retail
• Work Practicum

Career Possibilities:

Graduates of the Business Administration Marketing program gain employment in the areas of marketing, advertising, sales and business management including retail, financial institutions such as banks, trust companies and financial companies, municipal, provincial and federal government departments, insurance companies and transportation companies.

Graduates are frequently hired and placed in supervisory and management trainee programs. This presents the opportunity for career advancement for those displaying initiative and an industrious attitude.

Overall employment Rate ¹: 100%

Training related employment Rate ¹: 95.65%

Training related average salary one year after graduation ¹: $578.39/ weekly

Survey of 2007 New Brunswick Community College Graduates

Specific Considerations:

1. Graduates of the Business Administration Marketing program may be eligible for advanced credit through the Canadian Professional Sales Association, Institute of Canadian Bankers and the Canadian Retail Institute.

2. Graduates of the two-year Business Administration program who have achieved a minimum of a 70% average each program year may be able to transfer into the third year of a four-year degree program at Cape Breton University (CBU), Atlantic Baptist University (ABU) or the University of New Brunswick Saint John (UNBSJ).

NBCC is committed to furthering our university relationships; therefore, other university agreements may be available.

3. Many universities give credit for courses completed in the Business Administration program.

4. This is a L.I.V.E. program (Learning Integrated Virtually Everywhere). NBCC L.I.V.E. students have a world of knowledge at their fingertips via the NBCC wireless network. Classes in the L.I.V.E. program are different from traditional classes. Students may find themselves completing class assignments online or maintaining an electronic journal. When not in the classroom, students can still communicate with their classmates and instructors in an electronic medium, measure their knowledge through online tests, or simply conduct research on the Internet.

Students registering in this program will be responsible for technology fees, in addition to tuition and textbook costs. Details regarding the technology fee, purchasing (or leasing) a laptop computer and the software required for the program will be provided in the information kit which you will receive upon acceptance into the program.