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New Brunswick educational institutions jointly brand province as International Study Destination

May 14, 2015
FREDERICTON – New Brunswick post-secondary and educational institutions are on a mission to brand New Brunswick as an international study destination. The newly formed group, called EduNB, just returned from the International Consultants for Education and Fairs (ICEF) North America Workshop, which took place from May 10-12 in Montreal, to attract more international students to the province.

Led by the New Brunswick Community College and supported by the Atlantic Canada Opportunities Agency (ACOA) and the Department of Post-Secondary Education, Training and Labour (PETL), this mission seeks to build strategic partnerships and alliances and create new opportunities. With the Government’s contribution of $82,882 provided under ACOA’s Business Development Program, EduNB is able to increase the province’s visibility at ICEF by creating a “New Brunswick Village” that promotes East Coast culture and educational options to influential education agents from around the world.

“EduNB is excited to jointly expand our outreach into new markets and build awareness about the diverse learning experiences available here in New Brunswick,” said Ryan Sullivan, Director of International Education at NBCC. “Collectively, we’ve met with over 250 international education agents in Montreal, and are now looking forward to further showcasing our province on home turf.”

EduNB is now hosting a four-day familiarization tour of New Brunswick for 11 education agents. Each member of EduNB will have the opportunity to promote their institution or program to agents from eight countries, including China, India, Colombia and Mauritius in Africa. The itinerary includes visits to the following locations:

  • Université de Moncton
  • Collège communautaire du Nouveau‐Brunswick
  • École L’Odyssée (through Place aux Compétences)
  • New Brunswick Community College
  • Mount Allison University
  • St. Thomas University
  • University of New Brunswick
  • Oromocto High School (through New Brunswick International Student Program)
  • New Brunswick College of Craft and Design
According to a 2012 report prepared for the Department of Foreign Affairs, the estimated expenditure of each international student in New Brunswick was $31,720 for a total of $93,576,000 in 2010.

“Attracting international students who will live in New Brunswick and contribute to the cultural diversity of the province is a priority for our government,” said Post-Secondary Education, Training and Labour Minister Francine Landry. “We are pleased to support such innovative initiatives that will help to stimulate economic growth and make our province the best place to raise a family.”

With over 90 programs and six campuses across New Brunswick, New Brunswick Community College (NBCC) is a provincially-recognized, public post-secondary institution reputed for producing skilled, knowledgeable graduates who
are contributing to the Province’s socio-economic prosperity. NBCC offers students one- and two-year certificate and diploma programs. Find out more by visiting: www.nbcc.ca.

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Media contact:
Misty Wade Hovey
Communications Officer, NBCC
Phone: 506.453.8194
Email: misty.wade-hovey@nbcc.ca
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