Program Description
Blending strategic planning with creative communications, our Business Administration: Marketing program trains your mind to think from a consumer’s point of view, and then get the right message out. The program provides skills training in market research, consumer behaviour, advertising, small business management, retail, professional sales and computer marketing applications. Along with a work-practicum, you’ll acquire the critical marketing skills necessary to survive and thrive in today’s exciting and challenging marketplace.
The Marketing program will teach you how to create superior advertising strategies, produce award-winning advertisements and develop competitive strategies.
Admission Requirements
Profile B
- High School Diploma or Adult High School Diploma or GED Diploma of High School Equivalency
- Geometry and Applications in Mathematics 112 and Functions and Relations 112
Career Possibilities
Graduates of the Business Administration: Marketing program gain employment in the areas of marketing, advertising, sales and business management including retail, financial institutions such as banks, trust companies and financial companies, municipal, provincial and federal government departments, marketing agencies, insurance companies and transportation companies.
Graduates are frequently hired and placed in supervisory and management trainee programs. This presents the opportunity for career advancement for those displaying initiative and an industrious attitude.
Students may also use this diploma to gain admission to the third year of bachelor degree programs at several universities.
NOC Codes
0611 - Sales, Marketing and Advertising Managers
4163 - Business Development Officers and Marketing Researchers and Consultants
Specific Considerations
Graduates of the Business Administration: Marketing program may be eligible for advanced credit through the Canadian Professional Sales Association, Institute of Canadian Bankers and the Canadian Retail Institute.
Graduates of the two-year Business Administration program who have achieved a minimum of a 70% average each program year may be able to transfer into the third year of a four-year degree program at Cape Breton University (CBU), Crandall University (formerly ABU) or the University of New Brunswick Saint John (UNBSJ).
NBCC is committed to furthering our university relationships; therefore, other university agreements may be available.
This is a L.I.V.E. program. NBCC L.I.V.E. students have a world of knowledge at their fingertips via the NBCC wireless network. Classes that use the L.I.V.E. program are different from traditional classes because students may find themselves completing class assignments online or maintaining an electronic journal. When not in the classroom, students can still communicate with their classmates and instructors in an electronic medium, measure their knowledge through online tests, or simply conduct research on the internet. To find out more about how L.I.V.E. works, click here
Articulations
Business Administration: Marketing has developed articulation arrangements with other institutions as follows:
| Institution: | 2-Husson University/ Fredericton University |
| Articulation Period: | 2009-no end date |
| Information: |
A full credit recognition and transfer agreement exists for all relevant programs delivered at each institution. |
| Institution: | Aukland University of Technology |
| Articulation Period: | |
| Information: | Graduates receive one and one half years credit toward a three year Bachelor of Business degree |
| Institution: | Crandall University |
| Articulation Period: | 2010-2015 |
| Information: | Graduates of the NBCC Diploma in Business Administration who are admitted to Crandall, based on a transfer credit assessment, will receive up to two years full credit toward a Bachelor of Arts degree in Organizational Management |
| Institution: | Griffith University |
| Articulation Period: | |
| Information: | Graduate can complete their Bachelor of Business degree in three semesters |
| Institution: | Mount Saint Vincent University |
| Articulation Period: | 2010-2020 |
| Information: | Graduates will receive up to two years credits toward a Bachelor of Business Administration degree. |