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Business Administration: Sales and Marketing
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Business Administration: Sales and Marketing

Business Administration: Sales and Marketing
Campus(es): NBCC Miramichi Campus
506-778-6000

Duration:The requirements for this diploma program may be achieved within two academic years of full-time study.
Program Description

If closing the deal is what drives you, dive into the world of advertising and sales promotion with our two-year Business Administration: Sales and Marketing diploma. Get introduced to accounting, marketing, sales, media planning, copywriting and desktop publishing using an array of software tools. While gaining work experience in a practicum that prepares you to make a big pitch to big business, you’ll master event planning, customer service, professional selling, as well as account management and planning.

Admission Requirements Profile B
  • High School Diploma or Adult High School Diploma or GED Diploma of High School Equivalency
  • Geometry and Applications in Mathematics 112 and Functions and Relations 112
Career Possibilities

As a graduate of this program, you will be knowledgeable in a variety of sales and marketing areas. You could move into positions in marketing, merchandising, selling, retailing, servicing businesses, advertising sales, media planning and copywriting. Students may also use this diploma to gain admission to the third year of bachelor degree programs at several universities.

NOC Codes

0131 - Telecommunication Carriers Managers
0611 - Sales, Marketing and Advertising Managers
0621 - Retail Trade Managers
0651 - Other Services Managers

What You Will Learn
  • Market Research
  • Consumer Behaviour
  • Advertising
  • Professional Selling
  • Sales Promotion
  • Customer Relation Management
  • Sales Management
  • Copywriting
  • E-Marketing
  • Visual Design
  • Desktop Publishing
  • Work Practicum
Specific Considerations

The Business Administration: Sales and Marketing program is designed to prepare students for the Canadian Professional Sales Association Sales Institute’s Professional Sales Certification program for sales representatives. Graduates of the two-year Business Administration program, who have achieved a minimum of a 70% average each program year, may be able to transfer into the third year of a four-year degree program at Cape Breton University (CBU), Crandall University (formerly ABU) or the University of New Brunswick (UNBSJ). NBCC is committed to furthering our university relationships; therefore, other university agreements may be available.

Articulations

Business Administration: Sales and Marketing has developed articulation arrangements with other institutions as follows:

Institution:Crandall University
Articulation Period:2010-2015
Information:Graduates of the NBCC Diploma in Business Administration who are admitted to Crandall, based on a transfer credit assessment, will receive up to two years full credit toward a Bachelor of Arts degree in Organizational  Management  
Institution:Griffith University
Articulation Period:
Information:Graduate can complete their Bachelor of Business degree in three semesters
Institution:Husson University/ Fredericton University
Articulation Period:2009-no end date
Information:Graduates holding a Diploma of Business from NBCC may transfer up to 90 credit hours toward a Bachelor of Science in Business Administration degree (online).  Additionally, the University of Fredericton will award a Diploma in Advanced Business Studies
Institution:Mount Saint Vincent University
Articulation Period:2010-2020
Information:Graduates will receive up to two years credits toward a Bachelor of Business Administration degree
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